5 Major SEO And Content Shifts to Counter with Absolute Mastery

In the last 5 years, a lot of major changes have occurred in Google, all with the intent of providing the search experience to its users. From shifting to mobile-first to rolling out major algorithm updates, the dynamics have drastically changed and so has the adaptability of marketers alongside.

Below is a list of 5 SEO shifts one needs to be familiar with if you want to keep up the game and make profits despite the major changes.

1. SEO and its Content Convergence

SEO alone isn’t sufficient enough to ensure that everyone will like your content relatable.

2. Mobile and Mobile-First


  1. From Local Search to Hyperlocal Search


  1. More towards Voice Search


  1. The Shift to Machine Learning

Define metrics and measurement.